KIDS: The New Record From Noga Erez: 26.03
Today, Tel-Aviv singer-songwriter and producer Noga Erez announces her new album, ‘KIDS' for March 26th release via City Slang and shares new cut, “End of The Road.”
Building from the raw politics of her 2017 debut, ‘Off The Radar’, ‘KIDS’ moves closer to home while retaining Noga’s signature smarts and swagger. Its earworms and crisp productions are locked around lyrics that deal with the personal and the political; mortality and loss; war and peace, insecurity and ambition.
“These are songs about what we inherit from past generations, how we pass things on,” Noga explains about the upcoming LP. “How this game of evolution of our culture and humanity is very much in our hands. We were all somewhat a blank page at some point. KIDS talks about humanity’s potential for both beauty and destruction.”
New single, “End of The Road” is a beat-heavy introspective track about mortality. The accompanying visual is Noga’s fourth collaboration with Tel Aviv-based director Indy Hait.
"Walking towards the unknown with a smile. That's what I wanted this video to be all about,” Noga says. “Nothing about this life is as predicted, so why am I so afraid of it? I wanted to inspire people to take a look at the magical potential of the unknown nature of life. I believe the relationship with what's beyond our control needs to be changed. The fear of it can become anticipation. The video doesn't show an all-optimistic journey. It shows a complex one. The beauty of being completely innocent at one moment, from militant to vulnerable and then in control. That's true to the journey we all go through, and what this video represents for me.”
Watch “End of the Road” here: