Chicago artist Sen Morimoto has announced Diagnosis, his third LP and first with City Slang label in partnership with his own Sooper Records for November 3rd . 

The announcement arrives with a prodigious video for the title track. A narrative continuation of the previously released visual for “If The Answer Isn’t Love” this video finds Sen walking into his convenience store job where things quickly derail into a scathing take on the commodification of identity and trauma in the music industry. 

The video takes Morimoto through a sell-your-soul scenario complete with specific references to current exploitation tools and more. 

About the video, Morimoto says: The video for diagnosis is an over the top story about the music industry and an artist who thinks they can fix it from within (he can’t!). I worked with New Trash again to continue the story from “If The Answer Isn’t Love” and they really brought the Faustian nightmare to life. The way the video is edited feels so true to how we experience life now. It’s a hyper-capitalist information overload where every part of your story is happening all at once.

UPCOMING LIVE DATES

7/21 Pitchfork Music Festival - Chicago, IL

7/22 Official Pitchfork Fest Aftershow @ Schuba's - Chicago, IL

9/28 w/ David Longstreth (Dirty Projectors) @ Old Town School of Folk Music - Chicago, IL

11/10/23 Minneapolis, MN @ Icehouse

11/11/23 Iowa City, IA @ James Theatre

12/01/23 Philadelphia, PA @ Milkboy

12/02/23 Brooklyn, NY @ Elsewhere Zone One

12/07/23 Los Angeles, CA @ El Cid