Roosevelt  - Sign

Roosevelt Sign

June 10, 2020

Roosevelt (Marius Lauber) introduced “Sign” the first new single since his sophmore album Young Romance in 2018. The song, “a thumping house-pop jam with an emotional ballad at its gooey center” to quote Stereogum, pays homage to early house and vintage pop. The video produced by Ohad Ben Moshe takes the concept even further:

“Sign is a very synth-heavy track, I can‘t remember the last one I didn‘t use any guitars on. The lyrics for the song are about longing for a sheer sign of someone else, so we came up with the idea of me trying to give a sign through a synthesizer. I‘m trying to communicate through all kinds of elements on the synth, including keys, a vhs screen and an oscilloscope,” said Marius. “We worked with an Israeli 3D designer called Ohad Ben Moshe who created the synth. To get my shots i got a green screen and set it up in my studio and recorded myself as it was in the middle of lockdown. It somehow feels authentic to the music video though that I was on my own trying to communicate with the outside world.”

Watch it here

"I’m very proud of the end result and working with an internationally acclaimed artist like Roosevelt was an honour for me,” said Ohad Ben Moshe. ’t only use 3D but also implemented two different motion design techniques. When I received the brief I knew it’s a project I’d like to take part in. As a visual designer, I was always fascinated by the outcome of combining and mixing different visual languages.”